How to Choose the Perfect Domain Name for Your Website

A comprehensive list of ideas and guidelines how to choose a domain name for your site or blog.

domain name

Why is it so important?

Choosing the perfect domain name for your website is crucial to its success because it shows a true reflection of the value you create.

Every time a visitor types it in the web browser, they make free associations.

But getting a great domain name might be really hard simply because most of the good ones are already in use. This means that you need to be creative if you want your website or business to stick into people’s mind.

Let’s see why is it so important.

  1.   First impression. Your domain is the first thing people will see. People are good at making free associations and using the right domain name will make them aware of what your website is about.
  2.   Branding. Your domain name will be your brand around which you will build your web presence.
  3.   Search Engine Optimization (SEO). It might be a good idea to use keywords when choosing your domain name. It gives instant recognition to visitors


       7   Tips for choosing the right domain name

1#    Easy to type.

Getting a domain name that is easy to type makes huge difference and visitors will find your site effortless. If you examine the leading websites in the world today, you would see that their domain names are really easy to type in the web browser.

For instance Facebook, Twitter, Instagram, SnapChat, Yahoo, CNN, BBC, and a host of others.

The peculiar similarity they share is that they are easy to spell too. One of the things to have in mind is that your visitors shouldn’t have a problem spelling it.

2#    Keep it short.

Try to be concise but descriptive at the same time. If your domain name is too long or consists of more than 3 words the risk that people will misspell it rises. According to a recent research, the perfect domain name is about 6 letters long.

3#    Keywords

Include keywords that best describe what your website is about. For example, is all about helping people build their own websites. Quite obvious, right? Think of some key aspects of your site or blog. What is the main topic? What is your mission? Then, stack the keywords together in a way that seems appealing to you and the others. Facebook, TechCrunch are just a few good examples.

4#    Don’t use numbers and hyphens.

The reason for this is that people often hear a domain name with a number in it and don’t know whether to use a (5) or five. Avoid using hyphens for the same reason.

5#    Easy to remember.

Keep in mind that there are millions of domain names out there. So making your one catchy is definitely a way to get some recognition.  

6#    Easy to pronounce

The domain name should be easy to pronounce. You may write it somewhere and sample the opinions of people by asking them to pronounce it. If they have difficulties, then they cannot spread it by word of mouth.

7#    Think Long-Term

If you’re looking for a domain name for your small business website you have to think carefully about the long-term goals you pursue and what are the perspectives ahead. A business can change its main direction as market conditions change.

For example, if you run a car wash and later you expand your business and start repairing cars a domain named won’t resonate completely with your business. Use common sense but don't be too generic.

      How to come up with ideas for your domain name?


  • Brainstorming

It’s the hardest, yet the most powerful and creative technique.

Start by writing down all the keywords and phrases that describe the nature of your website or blog.

Think of some flashy adjectives that may play with people’s emotions. Try different combinations of them. Involve other people in the brainstorming process.

  • Mash-ups

A mix of words is always a good idea when thinking of a domain name. It is meaningful and gives a sense of originality. For example, Compaq is a combination of “computer” + “pack”. Microsoft = "micro" + "software"

  • Foreign words

If you speak another language it may come handy to use specific foreign words that you like.

  • Domain Name Generators

These can be a big help if you get stuck. Some of the best domain name generators are:

         1#  Lean Domain Search 

Think of the keyword that best describes your website or blog. Type it in the search bar and Lean Domain Search will generate hundreds of domain name ideas you can use. The results you will get are all available .com domains. The generator also gives you the options to:

  •         Sort alphabetically
  •         Save the results
  •         Track search history
  •         Share the results

        2#   Shopify Business Name Generator

Although it is mostly used to generate business names, this tool can help you find the perfect domain name.

        3#   NameBoy

This tool works in a similar way as the previous two. You type in up to two keywords associated with your website or business and you end up with a long list of possibilities.

  • Use your own name

If you are making a personal website or blog the best option might be to use your own name or some variation of it if your name is too long.


I hope this short guide gave you a basic idea why it is so important to think twice before choosing a domain name. It’s a task that must be thought out carefully because it plays a significant role in the success or the failure of your site.


  1. Right now it seems like Drupal is the top blogging platform available right now.
    (from what I’ve read) Is that what you are using on your blog?

    1. Hi Canada Lights,

      Well, it depends quite a lot on your skills. If you know you have limited knowledge of website development and you need to get to grips with your Content Management System straight away, put simply there’s no point in choosing Drupal. Its back end is a lot more complicated than WordPress’ user-friendly one. With WordPress, you can start blogging in minutes while the learning curve with Drupal would be steeper. I highly encourage people to go for it but only when they feel comfortable using a simpler CMS like WordPress.

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